Start working on your ideas with ease

Welcome to the Platform Innovation Kit user guide. This manuel will help you to get quickly comfortable with our proven methodology and our toolset. Don’t hesitate to get in touch with our Support Team if you have any further questions.


To make sure you get the best out of it, we have given you a detailled explaination of each canvas so that you always know which tool to use under which circumstances. 

Step-by-Step Guide

Sometimes it is hard to know where to start. Use the step-by-step instructions for our tools on each corresponding page to let us navigate you through our toolset. 


To make it as easy as possible for you we have already filled out each canvas as an example. Use the before after slider to see if you are on the right track.

The Double Loop Model

Each loop consists of tools for a specific life stage of a platform

LOOP #1: Tools to discover and launch a platform venture

Using the Platform Business Model Canvas allows you to map your platform business incl. new components like multiple customer segments, network effects, multiple revenue streams, etc.


The Platform Value Network defines the value network of stakeholders of your platform. It helps to validate the value proposition and answering the question if it provides enough benefit for each stakeholder segment to join and interact with the platform.


The Monetization Canvas defines a solid business case for your platform business by looking in detail to your revenue streams and your cost structure. It also helps you to test multiple monetization strategies.

The Minimal Viable Platform Canvas helps you to define the core starting features of your platform, based on the riskiest assumptions regarding desirability, viability and feasibility.

The Ecosystem Forces Scan Canvas helps you to discover and analyze important trends impacting your business, sector or broader ecosystems. Includes key technology trends, market trends, industry forces and macroeconomic forces.

The Platform Evolution Canvas is a strategy tool and helps you to define the phases of balanced growth of your customer segments (producers & consumers). It helps to visualize how you solve chicken-egg problem but also critical mass.

The Value Chain Scan Canvas supports you to understand relevant value chain actors and discover major inefficiencies as a great source for platformization. It also helps to understand money flows.

To support ideation of a portfolio of platform opportunities, the Platform Oppportunity Canvas facilitates to capture your ideas quickly. It is a stripped-down version of the platform business model canvas.

The Stakeholder Persona Canvas  helps you to perform a deep-dive into the pains / gains of your stakeholders. Also a great tool to use in validation interviews to test your assumptions.

The Longtail Discovery Canvas  is a matrix to match your platform offerings to the different stakeholders / users of your platforms. Helps you to better understand the diversity of the segments and the markets (long tail vs. niche).

The USP-Canvas helps you to better understand how your platform compares to alternatives / competitive platforms and to define the right positioning strategies to win.

The Team-Canvas helps you to identify the right competencies for your platform venture. There are 3 major areas you should cover: a) Engagement & Experience design, b) Data & Technology, c) Ecosystem & strategy.

The Unfair Advantage Canvas helps you to identify potential unfair advantages and prioritize them

The Market Sizing Canvas helps you to understand the potential size of the market and therefore is essential part of each business case calculation.

The Venture Governance Canvas helps you to define a basic understanding of required governance based on your key objectives.



LOOP #2: Tools to scale and growth hack your platform

The Network Effects Stimulation Canvas helps you to discover same-side and cross-side network effects, their importance / relevance for your platform and how you can stimulate them. An essential source for exponential growth.

With the Platform Governance Canvas you can explore and define appropriate rules and governance elements to foster good behaviour or punish bad behaviour of the users.

The Platform Services Canvas helps you to define appropriate services you as the platform owner have to provide to facilitate onboarding, match making, transaction and engagement between the stakeholders.

Download the Platform Innovation Kit

Visit our shop to download our core tools for free and start building the future today. All our Canvases come in high-resolution and are optimized for A0 printing. 


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