1. Start with your mission (how you want to be perceived in the market)
2. Define the top 3-5 core values of your company
3. Define the top 3 objectives you want to achieve in the next years
4. Define your vision (what YOU want to achieve)
5. Who are the founders and their responsbilities
6. Who are your key partners and their responsibilities

Optional:

      7. How is your relationship to your mother company?