Platform Monetization Canvas

How to use our tool effectively

This guide will help you to get quickly comfortable with our proven methodology and our toolset.

Down below, you will find the explanation of each tool, as well as a detailed “how-to”-guide so that you can start working on your ideas with ease.


The Monetization Canvas helps you to build a solid business case for your platform business by looking in detail to your revenue streams and your cost structure.



  1. List your stakeholders
  2. Define a timeframe you want to considers (e.g. next 3-5 years)
  3. Define the revenue streams for each stakeholder segment incl. your monetization model
  4. Sum up all revenues


  1. Define the costs for acquiring the stakeholders
  2. Define the variable unit costs – e.g. how much each transaction will cost you
  3. Define the operational costs – what it costs to run the platform business
  4. Sum up all costs


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Download the User-Guide + the Canvases for free and start building the future today.Canvases are high-resolution and optimized for A0 printing.