Network Effects Canvas

How to use our tool effectively

This guide will help you to get quickly comfortable with our proven methodology and our toolset.

Down below, you will find the explanation of each tool, as well as a detailed “how-to”-guide so that you can start working on your ideas with ease.


The Network Effects Canvas is used for detailed modelling of ecosystem relationships. The breakdown of each relationship into value unit, value proposition and relevance of the relationship for the respective stakeholder – together with the subdivision into same-side and cross-side effects – creates clarity about all significant interactions in the ecosystem.


Identify the core relationship first. This is currently responsible for the major part of the ecosystem’s value creation. When mapping this relationship, start by naming the stakeholders (consumer and producer) and defining the core value unit. Then add the respective value proposition and assess the relevance of the core relationship for the respective stakeholder.

Now proceed in the same way with the other relationships. Pay attention to the subdivision into cross-side and same-side network effects.

Finally, evaluate the relationships from the perspective of the moderator of the platform or ecosystem. First assess the relevance of the respective relationship for the platform or ecosystem. Then collect starting points to strengthen the particular relationship


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