How can you head start your venture?

UNFAIR ADVANTAGE
PURPOSE

If your platform venture has been launched out of an incumbent company, you should see this as an opportunity to leverage existing assets – this is what we call  an “unfair advantage”. An advantage a normal startup usually lacks. The purpose of the canvas is to identify potential unfair advantages and prioritize them.

HOW TO
  1. Identify your assets in the 7 categories
    • Status & Reputation
    • Expertise
    • Network
    • Market access & location
    • Money
    • Intelligence & Insights
    • Infrastructure
  2. Identify how exactly those advantages can help you
  3. Prioritize them by placing the more important UA closer to the core
EXAMPLE

Free Download

Download the Canvas as part the complete Platform Innovation Kit Core tools for free and start building your future today. Canvases are in high-resolution and optimized for A0 printing. 

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