How big is the market of my platform opportunity?

Market Sizing Canvas
PURPOSE

The “Market Sizing” canvas helps you to understand the potential size of the market and therefore is essential part of each business case calculation.

HOW TO
  1. Define the core consumer and producer segments
  2. List the identified core monetization strategies (check the ”Value Network Canvas”
  3. Define the Total Addressable Market (TAM)
  4. Breakdown the Serviceable Addressable Market (SAM) as a sub portion of TAM
  5. Define the Serviceable Obtainable Market (SOM), as a portion of the SAM you can capture with your platform
  6. Check the ratio between supply and demand and compare / benchmark your actual ratio vs. required to understand if your market sizes are big enough
EXAMPLE

Free Download

Download the Canvas as part the complete Platform Innovation Kit Core tools for free and start building your future today. Canvases are in high-resolution and optimized for A0 printing. 

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