It helps you to identify opportunities for platforms in future ecosystems. But you can also use it to navigate through the options of Buy, Build, Partner, Join and evaluate your best option to win in future ecosystems. We developed a new playbook and tools including clear definitions, step-by-step guides and practical tools you can use in strategy workshops.
With the rise of the digital economy we saw that new players (platforms) like UBER, AirBnB etc. disrupted every market and put themselves between the customers and the producers of products & services. This not only meant that incumbent companies lost important customer touchpoints & insights, but also saw a dramatic shrinking of their margins.
And platforms are not stopping to expand their dominance – to become meta-platforms / super apps or how we call them – Digital Business Ecosystems (DBE).
DBE bundle more and more services (and platforms) under one umbrella to delivery the users a seamless experience. This also means that the boundaries of industries are blurring – e.g. from automative and travel towards an integrated “Mobility” ecosystem.
To help incumbent companies, startups and platforms to make better decisions based on an ecosystem perspective, we developed a new playbook and tools including clear definitions, step-by-step guides and practical tools you can use in strategy workshops.
Ecosystem Journey Canvas + Tools
While ecosystems represent an integrated set of services for the customer, traditional tools like the “Customer Journey Mapping” are not sufficient anymore.
So we developed our own tools like the “Ecosystem Journey Canvas“. It is based on intense research and interviews with executives of over 450 companies and many many workshops.
Read more about the tools and the playbook below and enjoy applying it to make better decisions.
Building and scaling platforms is not easy. Therefore we created special “Advanced tools” together with platform powerhouses like Amazon AWS or leading venture builder fastbreak.one. The results are toolset consisting of dedicated playbooks and special tools (canvases, Excel files, …) for further deep dives. Covering topics like:
The “Ecosystem Journey Canvas” helps companies to:
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