Platform-based business models are emerging as a new paradigm across industries. Eight out of ten of the world’s most valuable companies operate platforms, as do 70 percent of the unicorn start-ups. After having disrupted information-intensive sectors, like media, e-commerce, and software, platforms are now rapidly entering industrial B2B sectors.
Many of these platforms are digital marketplaces, facilitating transactions between suppliers with buyers. However, platforms offer many more potentials.
THINK BEYOND MARKETPLACES TO HARNESS THE POTENTIAL OF PLATFORMS IN B2B
To reap the benefits of digital platforms, executives need first to strategically define their role and value proposition in the broader ecosystem. This might also mean expanding their playing field from an enabler or producer towards an orchestrator of a network of different players within the ecosystem.
To better understand the current trends and challenges executives face in the platform economy, we are currently analyzing over 400 European B2B platforms as well as doing interviews with executives. The following page provides a first overview of questions we aim to explore. Our subsequent reports will tackle these questions and provide specific guidance to executives.
In our study we researched over 200 B2B platforms in Europe and analyzing different aspects to help executives making the right decisions regarding their platform strategy.
The questions you should ask as an Executive:
Those themes are just an excerpt of what the reports will cover. In 2020 we will publish multiple in-depth reports together with our collaboration partners of business schools ESMT, Warwick and our expert network.
Our Methodologies are not only based on true entrepreneurial experience in building platforms together with established companies and startups, but also research in collaboration with leading business schools and universities (e.g. ESMT Berlin, University Warwick, University of Mannheim, TU Dresden, HTW Dresden …).
Combining in-depth research with profound real-world cases is bringing the best of both worlds together. We often see that other methodologies lack the one or the other side and therefore seem very academic or not well structured.
The goals of our Research Lab are:
If you want to learn more or you want to collaborate, please contact us.
Stay up to date with our bi-weekly newsletter. Join our +10.000 subscriber family to get the latest updates on the methodology, latest platform business insights and interesting reads – fresh into your inbox.