Platform Opportunity Canvas

How to use our tool effectively

This guide will help you to get quickly comfortable with our proven methodology and our toolset.

Down below, you will find the explanation of each tool, as well as a detailed “how-to”-guide so that you can start working on your ideas with ease.

PURPOSE

The Stakeholder Persona helps you to understand the needs of your stakeholders and to discover opportunities or gaps in your offerings. This ensures fact based decision making and to focus on the major needs of your customers.

HOW TO

For each Stakeholder use a separate Persona Canvas.

  1. Start with the righ-hand side and define the “jobs-to-be-done” of the stakeholder.
  2. Describe the gains (goals) and pains (friction) he currently has. The closer you put them to the centre the more important they are.
  3. List the offerings of your platform and put them closer to the circle the better they match to the needs.

“Drivers of change” are more important for companies / organisations than private consumers. Describing the pressure they face in the current situation.

“Contribution” defines the values the stakeholder could bring to the platform. Maybe those assets can be utilized by the platform owner.

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