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Latest Thinking (Blog)
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Overview Advanced Tools
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EN
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Tag
Launching
29
Jan
How to launch a platform as an incumbent company
January 29, 2021
Matthias Walter
P4F Podcast
Through a conversation with Sebastian Brenner, CEO of CheMondis, we explored how an incumbent company like Lanxess executed a platform strategy and launched the leading B2B platform in the chemical industry in Europe.
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