4-Week Live Entrepreneurial Platform Innovation Program – Part II: Scaling & Strategic Evolvement of a platform business / venture
Welcome and About the Program
Welcome to our Entrepreneurial Platform Innovation Masterclass Program – Part II. Here you will learn the required skills & methods to launch and scale your platform business / venture first hand from proven experts and leading platform founders.
Todays business disruption is led by platforms in B2C and B2B industries. But most of the incumbent companies & startups are struggling to skill-up their employees for the tasks of building and scaling a platform business. Therefore we created this two part program.
This is the first program world-wide focussing not only on platform strategy, but on real platform venture building. Run by true entrepreneurs and founders to give you real-world insights about what works and what not.
The methods you will learn are based on the Platform Innovation Kit, the most-advanced toolset for Platform venture building worldwide – used and adopted by S&P 500 companies, startups and business schools worldwide. (www.platforminnovationkit.com).
Additionally this is a certification program, where you can earn an official “Platform Innovation” certificate.
This program is run by serial platform entrepreneurs and based on our 20+ year experience on building and scaling platform businesses worldwide – B2C and B2B. We worked with over 150 international startups and corporates in the last 7 years to successfully launch and scale platform businesses. Now is the time to skill-up teams worldwide.
Additionally, we will host 3 mastermind sessions with platform founders of B2C & B2B platforms: this will be an opportunity for you to ask them questions live.
Who should attend the program/masterclass?
This program is aimed at platform teams & professionals in any industry, who are looking to gain a comprehensive understanding of the platform venture creation process and acquire the right skills to execute.
Typical participant roles:
Startups & Entrepreneurs planning to launch their own platform venture
Platform teams responsible to launch & scale a platform within a corporate setting
Venture Developers & Venture Architects of Venture Development Studios / Builders
Accelerator & Incubator teams who want to learn the best methods to coach their startup teams
Typical situations of participants:
Discovery phase -> Want to explore and evaluate platform opportunities -> attend part 1
Launch phase -> Have an idea and want to validate and go-to-market -> attend part 1
Evolve phase -> Already launched a platform, now want to evolve -> attend part 2
Scale phase -> 1-2 years in business and struggling to scale -> attend part 2
This Course is part 2 of our Entrepreneurial Platform Innovation Program and focuses on the Scale-Up phase of a platform
4-week course with 2 sessions (a 3-4 hrs) per week -> allows you to fit the program into your work schedule
Each session is based on short theory input, group work and team exercises to apply theory based on case studies
Live feedback & Coaching
Live 3 x Mastermind sessions with CEOs & Founders of leading platform ventures
We will use Zoom and Miro for online video conferencing / break out sessions and online collaboration
Module 1: Intro Platform Venture Building Process & Success factors to scale
Module 2: Growth Hacking & User Acquisition tactics
Module 3: Build a seamless User Experience
Module 4: Governance and Behavior Design
Module 5: Unlock user network effects
Module 6: Unlock data network effects
Module 7: Monetization strategies and pricing optimization
Module 8: Trust Framework
Module 9: Community building
Module 10: Platform Value Stack as a Strategy framework
Module 11: Branch & Expand strategies
Module 12: Crisis Response & Defensibility
Module 13: Sustainability
Module 14: Marketplaces & SaaS
Module 15: Decentralization & Blockchain as trust enabler
Upon successful completion of the course, you’ll receive a certificate of attendance as proof of your knowledge of the Entrepreneurial Platform Innovation process and the insight into the starting point for a new platform venture.
Assessment is continuous and based on a series of practical assignments completed online. Your certificate will be issued in your legal name and sent to you upon successful completion.
You will also get access to our global community of Platform Venture Practitioners: quarterly, invite-only virtual meetings to exchange best practices access to latest thinking and methodology updates
Duration & Details
Live online course with expert trainers
4 weeks timespan with 2 sessions per week
8 online live sessions of 3 hours each
Live Q&A with platform founders & CEOs
Case studies with focus on Marketplaces, IoT, Marketplace enabled SaaS, Innovation Platforms
International – English as a main language + German, French, Russian support
Optional 1on1 Coaching session
We will use Zoom for video conference and break out sessions
Not really, but there is a clear advantage if you are familiar with startup practices like Design Thinking, Lean Startup & Co. Basic understanding of business model design and platforms also be an advantage.
How can I prepare for the course?
No preparation required. You will receive some pre-read material but no other assignments until we start.
Can I bring my own case / project to the course?
Sure. Nothing better than that. It allows you to transfer the learnings directly to your project. Please let us know upfront so we can consider it for group assignments.
Your Trainers and Coaches
We are experienced Platform Entrepreneurs and Venture Builders working with smaller and bigger teams on a global scale. We will confirm the final trainer team & guest speakers shortly before the event.
Matthias Walter (CEO fastbreak.one, Creator Platform Innovation Kit, Business Angel)
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