Platform Idea Canvas

How to use our tool effectively

This guide will help you to get quickly comfortable with our proven methodology and our toolset.

Down below, you will find the explanation of each tool, as well as a detailed “how-to”-guide so that you can start working on your ideas with ease.


The Ideation Canvas helps you to scribble a platform business idea on a one-pager. By filling all gaps you make sure, that you’ve taken all essential elements of an business model into account. You are able to quickly create an idea portfolio by running several iterations.

  1. Fill in the gaps, starting with the “what” (value proposition).
  2. Define all players (peers) on your platform.
  3. Describe how you want to make money (revenue model) and the corresponding value stream.
  4. Give your idea a catchy name.
  5. Pitch your idea and clarify the understanding.

At this stage it is most important to generate as many ideas as possible. Try to pitch your idea in an elevator speech of 1 minute max by starting with the “what”.


Stay up to date with our monthly newsletter. Join our +10.000 subscriber family to get the latest updates on the methodology, latest platform business insights and interesting reads – fresh into your inbox.

Download the Platform Innovation Kit

Download the User-Guide + the Canvases for free and start building the future today.Canvases are high-resolution and optimized for A0 printing.