How will YOUR platform evolve?

PLATFORM EVOLUTION CANVAS
PURPOSE

The Evolution Canvas helps you to clarify your go-to-market strategy, solve the chicken-egg-problem and gives your team clear focus about what comes next.

HOW TO
  1. Define the timespan of the 3 phases (horizons) -> e.g. 1st year, 2nd year, 3rd year.
  2. Decide which side (consumer / producer) you want to start first and define the customer segment and the value proposition
  3. Go to next phase and define which customer segments come next
  4. Continue until phase 3
  5. Do a cross check if the sequence makes sense
EXAMPLE

Free Download

Download the Canvas as part the complete Platform Innovation Kit Core tools for free and start building your future today. Canvases are in high-resolution and optimized for A0 printing. 

SUBSCRIBE TO OUR NEWSLETTER

Stay up to date with our monthly newsletter. Join our +10.000 subscriber family to get the latest updates on the methodology, latest platform business insights and interesting reads – fresh into your inbox.