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Environment Scan
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Purpose
The environment scan helps you to analyse and
understand what is happening around you and identify
opportunities and risks.
By mapping results from research and studies the
canvas will support deeper discussion with your
innovation peers to build a common understanding.
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Instructions How
to begin
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1. Define the current business you want to disrupt, could be your own or the the business of someone else. Write it down in the middle.
2. Collect and analyse different sources for trends,
market developments, competitors, analyst
opinions, etc. related to your platform.
3. Discuss the collected information and highlight the most important -> condense them into clear statements.
4. Map the statements on the canvas into the four areas to build a common picture.
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Best Practice
Pin the most important statements closer to the middle
and the less important more on the outside.
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Core elements of the canvas
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01 Key trends
Focus on the key trends shaping your arena : Technology Trends, Regulatory Trends, Societal and Cultural Trends, Socioeconomic Trends.
• Which emerging technologies are used by early
adopters?
• Which shifts in cultural or societal values can be
observed?
• Which regulatory requirements will be in place in
the upcoming years?
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02 Industry forces
Focus on the key actors in your space. Suppliers & other value chain actors, Stakeholders, Competitors, New entrants, Substitute products and services.
• Who are the dominant players in our particular
sector?
• What are their competitive advantages or
disadvantages?
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03 Market forces
Focus on the key customer issues, needs and demands. Analyse market segments, needs and demands, market issues, switching costs and revenue attractiveness.
• What are the crucial issues affecting the customer
landscape?
• Which peripheral segments deserve attention?
• Where are the biggest unsatisfied customer
needs?
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04 Macroeconomic forces
Focus on the macro trends and global conditions. Analyse global market conditions, Capital markets, Economic infrastructure, Commodities and other resources.
• How easy is it to obtain the resources needed to
execute your business model (e.g. attract prime
talent)?
• How costly are these resources?
