Monetization Canvas Slide Purpose The Monetization Canvas helps you to build a solid business case for your platform business by looking in detail to your revenue streams and your cost structure. Slide Instructions How to begin Slide 1. List your stakeholders. 2. Define a timeframe. 3. Define the monetization model for each stakeholder. 4. Sum up all revenues. 5. Define the costs for acquiring the stakeholders. 6. Define the variable unit costs. 7. Define the operational costs. 8. Sum up all costs. Slide Core elements of the canvas Slide Core elements of the canvas Slide Operational Costs Kind of fixed costs to operate the platform, or to run the core business 01 Slide Unit Costs Variable costs for each transaction or service you provide. E.g.costs for a 3rd party service you buy from a partner (payment, API) 02 Slide Acquisition Costs What are the costs to acquire the different stakeholders? E.g. marketing / sales 03 Slide Total Costs Sum of all costs for a defined timeframe (1st year, 2nd year, 3rd year) 04 Slide Consumer Revenues Define the monetisation model and then define the expected revenues for specific timeframes. 05 Slide Producer Revenues Define the monetisation model and then define the expected revenues for specific timeframes 06 Slide Partner Revenues Define the monetisation model and then define the expected revenues for specific timeframes 07 Slide Total Revenues Sum of alll revenues for a defined timeframe 08