The Platform Innovation Kit the toolset & methodology for the platform generation Download the Platform Innovation Kit

The most comprehensive toolset to ideate, build & scale platforms & ecosystems

Canvases & Tools
Platform Projects
Downloads Worldwide
  • The Platform Business Model Canvas is a perfect tool to design platform business models.

    Thilo Kassen
    Executive Manager, PRISMA Capacity
  • The Platform Innovation Kit absolutely kept its promise of hyper scaling our business by taping into the power of ecosystems and collaboratively owned surplus value!

    Christoph Hinske
    CEO Center for Societal Smart Grid Design
  • The Platform Innovation Kit is a great designed method to get different perspectives of your new business.

    Arthur Nonnenmacher
    New Business Manager, Balluff AG
  • The Platform Innovation Kit transforms a platform idea into a mature platform business model in the simplest possible way

    Dr. Lutz Kohl
    Product Manager & Co Founder Apiomat

Executive Summary

The Platform Innovation Kit is based on the latest research and best practices from building and scaling successful platform & ecosystem ventures around the world. 

It helps corporates, startups & joint initiatives to ideate, prototype, launch and scale network based business models. It covers all 3 major lifestages of a platform: Ideation, Prototyping/Launch and Growth.

It consists of 3 major components:

      Innovation-Plan – a step-by-step plan guiding you from ideation to growth

      Set of Canvases – over 12 canvases to facilitate discussions and team work

      Assessment – compare yourself against 20 best practices


Additionally you can download the “Platform Innovation Kit App” (iOS only) to get access to a digital assistant supporting you to apply the canvases. Or you download our comprehensive Guides to learn the methodology in detail.

We designed the tool under the Creative Commons license, so that you can download and use it for free. 

a new generation of tools

From Linear Businesses To Ecosystems

What we see today is the rise of the platform economy – a shift from linear value chains to value creation networks.

Companies have to move away from the thinking of „my“ product or „my“ service. In a platform world you become the orchestrator of multiple parties. Your job is no longer to develop new products, your job is to facilitate the transaction between the participants.

The standard business model canvas is a perfect tool for linear businesses – we love it too. But using it to design multisided businesses can end up in a mess. That‘s where the PIK will help. Exclusively designed for platforms where you have to manage multiple value propositions.

Linear Business
  • Sells a product or service to a consumer
  • Owns one side of the transaction
  • Products have inherent value

„I derive value from my use of a product“

Platform Business
  • Facilitates a transaction between multiple parties
  • Owns infrastructure that facilitates the transaction
  • Platforms add network value

„I derive value from other peoples use of the platform“

These are the core canvases of the Platform Innovation Kit

Overview Canvases

Overview Canvases

Discovery and Ideation Canvases


The “Environment Scan” helps you to discover and analyze important trends impacting your business, sector or broader ecosystems. Includes key technology trends, market trends, industry forces and macroeconomic forces.

Value-Chain Scan

The “Value Chain Scan” supports you to understand relevant value chain actors and discover major inefficiencies as a great source for platformization. It also helps to understand money flows.


Platform Opportunity Canvas

To support ideation of a portfolio of platform opportunities, the “Platform Opportunity Canvas” facilitates to capture your ideas quickly. It is a stripped-down version of the platform business model canvas.

Stakeholder Persona

Stakeholder Persona Canvas

The “Stakeholder Persona Canvas” helps you to perform a deep-dive into the pains / gains of your stakeholders. Also a great tool to use in validation interviews to test your assumptions.

Problem-Platform Fit

The “Problem-Platform-Fit Canvas” is a matrix to match your platform offerings to the different stakeholders / users of your platforms. Helps you to better understand the diversity of the segments and the markets (long tail vs. niche).

Validation & Prototyping Canvases

The Platform Business Model Canvas

In a world of digitalization, platforms becoming the new standard for business models. We upgraded to original Business Model Canvas (by Alexander Osterwalder) to the platform world. Using the “Platform Business Model Canvas” allows you to map your platform business incl. new components like multiple customer segments, network effects, multiple revenue streams, etc.

The PBMC serves as Dashboard for your validation journey – you can check / highlight those areas with the most critical assumptions and track progress of your validation tests.

Value Network

The Platform Value Canvas  define the value network of stakeholders of your platform. It helps to validate the value proposition and if it provides enough benefit for each stakeholder segment to join and interact with the platform.

Platform Services

The Platform Services Canvas helps you to define appropriate services you as the platform owner have to provide to facilitate onboarding, match making, transaction and engagement between the stakeholders.

IT Architecture

Platform Architecture Canvas

No platform without IT. The Platform Architecture Canvas helps you to define the major components from interfaces (e.g. Apps, website, sensors) to connectivity to the backbone. This is important to understand the major infrastructure.


The Monetization Canvas defines a solid business case for your platform business by looking in detail to your revenue streams and your cost structure. It also helps you to test multiple monetization strategies.

Stakeholder Relationship

Platform Stakeholder Relationship Canvas

The Stakeholder Relationship Canvas defines helps you to discover relationships between the different stakeholders and what kind of network effects could be leveraged.

Platform Strategy

Platform Strategy Canvas

The purpose of the Platform Strategy Canvas is to define your go-to-market and resource strategies incl. how you solve the chicken-egg-problem and how you deal with investors.

Minimal Viable Platform (simple)

MVP Canvas (old)

The Minimal Viable Canvas (simple) helps you to define the core starting features of your platform, based on the riskiest assumptions regarding desirability, viability and feasibility. 

Minimal Viable Platform (advanced)

MVP Canvas

The Minimal Viable Canvas (advanced) additionally considers existing assets (maybe you as a corporate have) and key resources. It provides a perfect tool to align on what needs to be tested & developed first. 

Platform Evolution

Platform Evolution Canvas

The Platform Evolution Canvas is a strategy tool and helps you to define the phases of balanced growth of your customer segments (producers & consumers). It helps to visualize how you solve chicken-egg problem but also critical mass.

Launch & Scale Canvases

Network Effects

Network Effects Stimulation Canvas

The Network Effects Canvas helps you to discover same-side and cross-side network effects, their importance / relevance for your platform and how you can stimulate them. An essential source for exponential growth.

User Behaviour / Governance

User Behaviour and Governance

With the User Behaviour Canvas you can explore and define appropriate rules and governance elements to foster good behaviour or punish bad behaviour of the users.

USP (Unique Selling Proposition)

USP Canvas

The “USP Canvas” helps you to better understand how your platform compares to alternatives / competitive platforms and to define the right positioning strategies to win. 

Interactive User-Guide

Use our free app to get interactive assistance and up-to-date examples.

Download the Platform Innovation Kit

Download the User-Guide + the Canvases for free and start building the future today.Canvases are high-resolution and optimized for A0 printing. 


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